In July 1999, Toyota began production of the seventh-generation Celica, with sales beginning late that year. It closely resembled the XYR concept with the exception of the front bumper and rear spoiler, while omitting the previously available coupe body style. The 2000 model year Celica was an element of Toyota Project Genesis, a failed effort to bring younger buyers to the marque in the United States. Toyota took time to lighten the car and lower cost wherever possible. Power window and door lock controls were placed in the center console so only one set was necessary for both doors. Initial sunroofs were made of polymer plastic instead of the traditional glass. This generation was assembled by Kanto Auto Works at its Higashi-Fuji plant in Susono, Shizuoka Prefecture, Japan.