The third generation G (V35) was unveiled in June 2001 and released to North America for the 2003 model year, as the G35 on March 12, 2002. It had little in common with the Infiniti G20, shifting from the FWD Primera platform to the RWD Skyline platform. The G35 continued in the same tradition as the original Infiniti M and the J30, which were also RWD models utilizing the same drivetrain as contemporary Nissan Zs. According to Carlos Ghosn, CEO of Nissan Motors, the letter G was chosen "for marketing purposes and its similarity in sound to the letter J", apparently in deference to the Infiniti J30.[citation needed] Hiroshi Hasegawadesigned both the sedan (frozen in 1998) and coupé (finalized in late 2000), with the former being previewed as the Nissan XVL Concept sports sedan in October 1999 at the Tokyo Motor Show and Infiniti XVL Concept in January 2000 at the NAIAS. Over 6 months prior to the Nissan XVL Concept introduction, in early April 1999 at the 1999 New York International Auto Show, Infiniti showcased a prototype of the V35 to journalists as part of an early preview of various other 2001 and 2002 model year Infiniti vehicles.[10] The G35 was assembled in Kaminokawa, Tochigi, Japan, and the first G35 was built in January 2002 as a 2003 model.