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Bright Concrete
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Introduced in September 1990, the 940 was essentially a cosmetic reskin of the 740[7]aside from the completely redesigned rear from the C pillar back on the sedan. The new, taller trunk did diminish rearward vision but provided a larger opening to a larger boot than on the 700-series. The dashboard and seats were all new, offering a bit more headroom and the option of an integrated child booster seat in the rear.[8] All drivetrains, and most options available in the 940 had been available in the 740, with the exception of the 780 Coupé. The 940 was more closely related to the 740 than the 760, sharing similar drivetrain choices and sheet metal from the A-pillar forward. In contrast, the 960 was an evolution of the 760. The 760 / 960 front sheet metal, independent rear suspension, dashboard, and other interior features were all exclusive to the two upscale models. The 940 estate, introduced in May 1991, was almost identical to its 740 estate predecessor.

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